Samsung Electronics has simply ranked no. 8 according to Interbrand ‘exceptional international brand 2013’ report, acknowledged for its top notch commercial enterprise management, international growth in logo fee thru marketing tasks, and continues to be a marketplace leader way to the presence of modern merchandise consisting of smartphones and televisions.
expanded rank from position no. nine in 2012, Samsung this 12 months recorded a brand fee of $ 39.6 billion (about 42.6 trillion KRW), up 20.four% in comparison to ultimate year’s $ 32.nine billion. Of the pinnacle a hundred manufacturers covered in this record, Samsung standard handed the common 8% upward thrust within the common brand rate, in addition to a mean 15% technology enterprise charge.
Samsung Electronics strengthens its role. 1 within the cell category via launching Galaxy S4 and Galaxy be aware 3, in addition to via developing new markets by using launching Galaxy tools, an progressive and fashionable device this is easily deployed.
in addition, Samsung ranked No.1 within the television quarter for 7 years in a row, introducing a brand new product that is the arena’s first curved UHD tv. The corporation additionally leads the marketplace with the launch of top class home home equipment.
in the meantime, Samsung is actively engaged in omnidirectional advertising and marketing activities, reflecting the ‘best brand’, which is supposed to ‘offer opportunities with new lifestyles for each person through countless innovation and invention (Accelerating discoveries and opportunities)’.
An instance of this advertising initiative is ‘Launching people’, a campaign launched this 12 months and focuses on discovery, sharing patron stories and the way they’re conscious of new possibilities with Samsung products. This marketing campaign is nicely acquired worldwide. In France as an instance, a marketing campaign that reaches about 60 million human beings within 5 weeks, creating about 2,000 stories.
in addition, Samsung Electronics created an internal slogan to speak emblem perfect to employees.
“We just established our emblem imaginative and prescient ultimate 12 months to emerge as a emblem that clients want, not just to growth the awareness and choice of manufacturers,” stated Sue Shim, vice president of worldwide marketing at Samsung Electronics. “we’re engaged in sports that reflect this vision to the point purchasers need.”
Samsung entered into the pinnacle 20 listing at Interbrand global brand for the first time in 2009, and got into the pinnacle 10 understand then – in only over 3 years.
Samsung is also voted No. 2 within the report ‘The most modern businesses 2013’, released annually via the global strategic consulting firm, Boston Consulting organization (BCG).
Samsung logo cost progress
(Unit: 100mil USD)
A Refreshed logo imaginative and prescient
As part of its goal to end up the pinnacle 5 worldwide logo with the aid of 2020, Samsung Electronics refreshes the brand’s vision to: ‘provide an opportunity to a new life for all of us through limitless innovation and invention (Accelerating discoveries and possibilities).’
The employer is proactively doing omnidirectional advertising and marketing sports that reflect all of the correct emblem to customers. This pastime is rooted within the real international logo philosophy that desires to establish a clear and modern emblem vision and meet purchaser demand.
“Launching human beings” – A purchaser campaign on attention on ideal logo
Samsung Electronics evolved a software in which consumers can take part called ‘Launching humans’, that may actively deliver the trendy emblem perfect to purchasers and make bigger this campaign to the world.
‘Launching people’ is a marketing campaign to discover, proportion and help stories wherein customers are aware of new opportunities way to Samsung merchandise.
Samsung Electronics plans this marketing campaign based on the perception that opportunities may be found and realized when new products and technology meet purchaser requirements
In France, this marketing campaign won brilliant popularity by attaining about 60 million people in 5 weeks and finding 2,000 stories. This campaign has made a tremendous effect on Samsung brand, by way of growing 10 percentage on brand attributes, consisting of ‘pleasant’, ‘for me,’ and ‘different’, as compared to before the campaign become launched.
With this huge fulfillment, Samsung Electronics plans to amplify the ‘Launching people’ marketing campaign to ten additional nations with the aid of 2013, and 25 different nations by using 2014.